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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

By Tricia McKinnon eCommerce is expensive. When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32. But it costs $10.59 But by 2021 they were 32.3%

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

By Tricia McKinnon Acquiring new customers isn’t an easy task for anyone. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Customers pay a shipping fee and once they receive the bra, ThirdLove says customers should: “Wear it.