eCommerce and its Profitability Issue. Why its So Hard to Make Money
Indigo 9 Digital
JANUARY 11, 2023
By Tricia McKinnon eCommerce is expensive. When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. In the past Morgan Stanley has estimated the average order value for a one day shipping order from Amazon is $8.32. But it costs $10.59 But by 2021 they were 32.3%
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